Melaville, Blank, and Asayesh (1993) describe how support is built:
"The technologies and skills necessary to engage the interest of the community...and to shape an agenda that reflects the collaborative's goals and objectives already exist in the corporate and political worlds. However, these skills are rudimentary, at best, throughout the nonprofit and public-service sectors. In the past, education and human service providers, especially those supported by public monies, have not had to develop constituencies or meet the demands of consumers to continue receiving funds. The need for a new approach to child and family services mandates that efforts to integrate services have community support. Collaboratives need to use the media and market their visions....For the collaborative's vision to have an impact, partners need to present it so that the community hears a clear message and sees its value." (p. 87)
